CEO Col Sanjeev Nair (Retd) inaugurates ‘Style Edit’
Thiruvananthapuram, Sept.03: Technopark today launched an exclusive store featuring a wide range of uniquely designed products that have been rustled up to aesthetically depict the brand of India’s first IT Park and catapult its visibility among the stakeholders.
Col Sanjeev Nair (Retd), CEO Technopark, inaugurated the brand merchandise shop, ‘Style Edit,’ on the ground floor of the Thejaswini Building at Technopark Phase-1 and also launched its online platform (https://thestyleedit.technopark.in) on the occasion. Technopark-branded and approved co-branded products are available in the store for employees, visitors and other stakeholders. The initiative aims to enhance brand visibility and foster an emotional touch in the IT community through deftly curated merchandise.
Lauding the marketing team for coming up with the store, Col Nair (Retd) said the wide range of products perfectly showcase the brand of Technopark and the pride-driven collection will resonate with all stakeholders associated with the Park.
“The products evoke a sense of pride and belonging among the techies. Since Technopark is celebrating its 35 years of legacy, the store becomes relevant as a lot of souvenirs can be collected from it,” he added.
Shri Madhavan Praveen, CTO, Technopark; Shri Vipin Kumar S, CFO, Kerala IT Parks;Shri Vasanth Varada, Deputy Vice President (Marketing & Customer Relationship); Shri Abhilash D S, Asst. Vice President (IR & Admin) and other officials were present on the occasion.
Technopark has assigned the firm Yoodo for managing and operating the store.
Since its launch in July 1990, Technopark has become a major technology hub, powering Kerala's transition to a knowledge-driven economy.