Job Summary
Brief Description
We are looking for a skilled and result-oriented SEO Specialist with 2–4 years of experience to improve our website's organic visibility, search engine rankings, and overall digital presence. The ideal candidate should have hands-on experience in SEO strategies, keyword research, technical SEO, content optimization, and performance analysis.
Key Responsibilities
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Develop and implement effective SEO strategies to improve organic search rankings and website traffic.
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Conduct keyword research and competitor analysis to identify ranking opportunities.
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Perform on-page SEO activities, including meta titles, meta descriptions, heading tags, URL optimization, and internal linking.
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Manage off-page SEO activities, including link building, backlink analysis, and outreach campaigns.
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Conduct technical SEO audits and identify issues related to website speed, indexing, crawling, mobile responsiveness, and site structure.
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Optimize website content, landing pages, and blogs based on SEO best practices.
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Monitor and analyze website performance using Google Analytics 4 (GA4) and Google Search Console.
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Track keyword rankings, organic traffic, conversion rates, and other SEO performance metrics.
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Identify and implement strategies to improve website authority and search visibility.
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Stay updated with Google algorithm updates, SEO trends, and industry best practices.
- Prepare regular SEO performance reports and recommend improvements
Preferred Skills
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Bachelor's degree in Digital Marketing, Computer Science, Marketing, or a related field.
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2–4 years of hands-on experience in SEO.
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Strong knowledge of on-page, off-page, and technical SEO.
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Proficiency in Google Analytics 4 and Google Search Console.
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Experience with SEO tools such as:
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Ahrefs
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SEMrush
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Moz
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Screaming Frog
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Google Keyword Planner
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Understanding of HTML, website structure, and basic technical SEO concepts.
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Knowledge of content optimization and keyword mapping.
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Strong analytical, research, and problem-solving skills.
- Good written and verbal communication skills.