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Job Summary

Closing Date

18,Nov 2026

Job Published

12,Nov 2026

Brief Description

We are seeking a results-driven Digital Marketing Expert to join our team. The ideal candidate
will be a strategic thinker with hands-on experience in executing highly effective paid
advertising campaigns across Google and Meta platforms. You will be responsible for driving
traffic, generating leads, and maximizing ROI through data-driven marketing strategies,
keyword research, and comprehensive social media management.

• Experience: Minimum of 2 years working specifically in Google Ads, Meta, The
Trade Desk, or DV360.
• Multichannel Expertise: Demonstrated experience in managing and executing both
Digital Out-of-Home (DOOH) campaigns and email marketing initiatives.
• Language Skills: Excellent command of the English language (both written and
verbal) for crafting compelling ad copy, email content, and communicating with
stakeholders.
• Core Skills: Strong proficiency in keyword research tools (e.g., Google Keyword
Planner, SEMrush, Ahrefs) and social media marketing principles.
• Analytical Mindset: Strong ability to interpret data, identify trends, and make data-
driven decisions to improve overall marketing performance.
• Good verbal and written communication skills-ability to read, write, and comprehend the English language.

Preferred Skills

  • Campaign Management: Plan, build, and execute end-to-end paid advertising
    campaigns on Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads
    (Facebook, Instagram).
  • Keyword & Audience Research: Conduct in-depth keyword research and audience
    profiling to identify high-converting targeting opportunities and optimize ad spend.
  • Budget Optimization: Manage daily ad budgets, monitor campaign performance, and
    proactively optimize for key metrics such as CTR, CPC, CPA, and ROAS.
  • A/B Testing & Optimization: Continuously test ad copy, visual creatives, and landing
    pages to improve conversion rates and campaign efficiency.
  • Analytics & Reporting: Track and report on campaign performance using tools like
    Google Analytics 4 (GA4), Meta Ads Manager, and Google Tag Manager. Provide
    actionable insights to leadership.
  • Trend Monitoring: Stay up-to-date with the latest digital marketing trends, algorithm
    updates, and best practices.
  • Programmatic Advertising: Experience setting up and running programmatic ad
    campaigns across Google and Meta ecosystems.
  • Tracking & Pixels: Familiarity with implementing and troubleshooting tracking codes,
    conversion tags, and the Meta Pixel.
  • Creative Chops: Basic design or copywriting skills to quickly tweak ad creatives or draft
    engaging social media posts.