Job Summary
Brief Description
We are seeking a proactive and enthusiastic Marketing Executive to support our business growth through strategic marketing initiatives. This role is ideal for BBA graduates who have a strong understanding of marketing concepts, market research, customer engagement, and brand positioning.
Years of experience : 0-1
Work Location : Trivandrum
Key Responsibilities
- Assist in developing and implementing marketing strategies to support business growth.
- Conduct market research, competitor analysis, and customer insights to identify new opportunities.
- Support brand positioning by planning and executing marketing campaigns, promotional activities, and events across products and services.
- Work with internal teams to develop marketing collateral and communication materials.
- Identify potential customer segments and contribute to lead generation initiatives.
- Support digital marketing and social media activities as required.
Preferred Skills
- BBA or a related field.
- Strong understanding of marketing principles, branding, and business strategy.
- Excellent analytical, communication, and presentation skills.
- Familiarity with Apollo.io or similar sales intelligence and lead generation tools.
- Ability to conduct market research and interpret business data.
- Good organizational and coordination skills.
- Proficiency in MS Office (Excel, PowerPoint, and Word).