Job Summary
Brief Description
Core Responsibilities
Create static and carousel content for social media platforms
Design Google Ads creatives (display ads, banners, image ads)
Develop light video edits and social media reels
Resize and adapt content for multiple platforms (Meta, Google, LinkedIn, etc.)
Maintain brand consistency across all creative outputs
Deliver organized, labeled, and deadline-ready creative assets
Preferred Skills
1. Graphic Design Skills
Strong visual design skills (layout, typography, color theory)
Experience creating marketing-focused designs (not just aesthetic)
Ability to design high-converting ad creatives
Understanding of composition for social media engagement
Ability to follow and strictly adhere to brand guidelines
2. Google Ads Creative Knowledge
Understanding of:
Google Display Ads sizing requirements
Responsive display ad asset creation
Banner variations for A/B testing
Familiar with Google ad Center
Ability to design ad creatives optimized for conversions
3. Social Media Marketing Content Creation
Experience creating:
Static posts, Carousels, Story graphics
Understanding of platform differences (Instagram, Facebook, and LinkedIn)
Knowledge of hooks and attention-grabbing design structure
4. Video Editing / Reel Editing
Ability to:
Edit short-form videos (Reels, Shorts)
Add captions/subtitles
Add transitions, music, and simple motion graphics
Resize for vertical formats (9:16)
Experience with tools such as:
Canva video editor, Cap Cut, Adobe Premiere Pro (basic level), Podcast editing
Technical Requirements
Familiarity with: Google Drive, Shared folders, Ability to meet deadlines consistently