Job Summary
Brief Description
Company: Elementz Engineers Guild Pvt. Ltd.
Brand Focus: Nucleolenz
Location: Thiruvananthapuram, Kerala
Job Type: Full-time | Office-based
Experience: 1–3 Years Preferred
Salary: Base Salary + Performance-based Incentives
About the Company
Elementz Engineers Guild Pvt. Ltd. is looking for a proactive Digital Marketing Specialist to strengthen the company's market presence, with a primary focus on Nucleolenz radiation monitoring and instrumentation products.
The role focuses on improving brand visibility, analyzing business performance, identifying growth opportunities, and developing effective content ideas that support customer engagement, lead generation, and business growth.
Key Responsibilities
- Marketing Strategy: Develop and execute marketing strategies aligned with business objectives, brand positioning, and growth opportunities.
- Content Development: Identify engineering developments, product updates, applications, and project achievements and convert them into website content, LinkedIn posts, technical articles, case studies, product announcements, and other marketing materials.
- Content Planning: Develop content ideas based on customer needs, business goals, market trends, and growth opportunities. Maintain and execute a marketing content calendar.
- Business Metrics Analysis: Analyze website traffic, engagement, enquiries, lead data, and other relevant business metrics to identify trends, evaluate performance, and recommend growth initiatives.
- Brand Building: Improve Nucleolenz's brand awareness, professional audience engagement, and visibility among relevant industries and potential customers.
- Social Media Management: Plan, create, schedule, and monitor LinkedIn content, track engagement, and identify opportunities to grow a relevant professional audience.
- Business Development & Enquiry Management: Handle incoming enquiries, understand customer requirements, coordinate technical information with engineering teams, qualify leads, and follow up on potential business opportunities.
- Market Research & Opportunity Identification: Identify customer segments, industry developments, market trends, and new marketing opportunities that can support business growth.
- Cross-functional Collaboration: Work closely with engineering, product, design, and management teams to develop relevant content and execute marketing initiatives.
- Performance Monitoring: Track agreed marketing KPIs, evaluate results, and recommend improvements to content strategy, brand visibility, lead generation, and business performance.
Preferred Skills
Educational Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, Engineering, or a related discipline is preferred.
- Candidates from other educational backgrounds with relevant digital marketing training, certifications, practical experience, or a strong portfolio are welcome.
- An MBA is an added advantage but not mandatory.
Experience
- 1–3 years of relevant experience in digital marketing, content marketing, B2B marketing, business development, or industrial product marketing is preferred.
- Candidates with strong writing, communication, analytical, and problem-solving skills are encouraged to apply.
- The ability to understand technical products and independently identify marketing opportunities is highly valued.
Required Skills
- Digital marketing strategy and content planning.
- Strong writing, communication, and content development skills.
- Business metrics analysis and performance reporting.
- LinkedIn marketing and brand development.
- Familiarity with website analytics, tracking pixels, content management systems, AI-assisted research tools, and CRM or lead-tracking systems.
- Ability to interpret data and develop actionable content ideas for business growth.
- Confidence in communicating with engineering teams and prospective customers.
- Proactive, organized, commercially aware, and self-driven approach.
Work Location & Travel
This is a primarily office-based position in Thiruvananthapuram, Kerala.
How to Apply
Interested candidates can submit their updated resume along with relevant digital marketing work samples or a portfolio to hr@elementzonline.com
Email Subject: Digital Marketing Specialist - [Your Name]
Application Requirement: Include a brief description of one marketing or content project you have worked on, the analytical or marketing tools used, and your specific individual contribution to the project.