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Sales Operations & Lead Research Analyst

 

Way.com's business development teams sell parking, car wash and repair services to operators, hotels

and shop owners across the United States. They make well over a thousand outbound calls a week. Today

each rep builds their own lists, which means a large part of a selling day goes into research instead of

conversations. This role takes that work off them and does it properly.

 

WHAT  YOU WILL  OWN

 

 Lead lists across every vertical. Airport and city parking, cruise, Scan2Pay, car wash and repair. Built by market, deduped, and kept current.

 Enrichment before assignment. A lead reaches a rep with a named decision maker, a working number and a verified email, or it does not reach them.

 CRM hygiene. Field discipline, stage definitions, duplicate control, and the rules that keep the pipeline honest.

 Conversion reporting. Weekly, per rep and per vertical: dials, connects, closures per hundred dials, days to close, locations live.

 Territory and allocation, so two reps never work the same account.

 The diagnosis. When a market underperforms, you are the one who can say whether it is the list, the pitch or the rep.

 

WHAT WE ARE LOOKING FOR

 Two to four years in sales operations, lead research, demand generation or market research

 Genuinely strong in Excel or Sheets. SQL is a real advantage

 Hands on with Sales Navigator, Apollo, ZoomInfo or similar

 Comfortable owning a CRM rather than just using one

 Accurate by instinct, and able to explain how you check your own work

 Written English strong enough for direct contact with US colleagues