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Email Marketing Team Lead

Department: Marketing

Role: Email Marketing Team Lead

Experience: 4–7 Years

Employment Type: Full-Time

Reporting To: Marketing Manager / Head of Marketing

 

Role Overview

We are looking for an experienced Email Marketing Team Lead to lead day-to-day email marketing operations, campaign execution, lifecycle automation, segmentation, and optimization.

The role requires someone who can lead a small email marketing team while remaining hands-on with campaign planning, execution, QA, automation, analytics, and troubleshooting.

The ideal candidate should have strong practical experience with email marketing and CRM platforms such as Klaviyo, Netcore, Mailchimp, Braze, HubSpot, or similar platforms.

This is a hands-on Team Lead role, with responsibility for both individual execution and team delivery.

 

Key Responsibilities

 

 Email Campaign Management

•  Plan and execute email campaigns from brief to deployment.
•  Manage campaign calendars, priorities, and timelines.
•  Handle audience selection, segmentation, personalization, testing, QA, scheduling, and deployment.
•  Ensure campaigns are delivered accurately and on time.
•  Coordinate with content, design, analytics, product, and business teams.

 

 Email Automation & Lifecycle Marketing

•  Build, manage, and optimize automated customer journeys.
•  Work on lifecycle programs including:

Welcome journeys

  Browse/search abandonment

  Cart/checkout abandonment

  Post-purchase

  Cross-sell and upsell

  Winback

  Re-engagement

  Repeat purchase

  Customer retention

 Identify gaps in existing journeys and recommend new automation opportunities.

 Monitor flow performance and continuously optimize customer journeys.

 

 Segmentation & Personalization

•  Create customer segments based on behavior, engagement, purchase history, location, lifecycle stage, and customer value.
•  Implement personalized messaging and dynamic content.
•  Work with customer data and event-based triggers to create relevant campaigns.
•  Maintain clean and accurate audience segments.

 

 CRM / Email Platform Management

 Work hands-on with platforms such as Klaviyo, Netcore, Mailchimp, Braze, HubSpot, or similar platforms.

 Manage campaigns, flows, templates, segments, customer profiles, events, and platform configurations.

 Coordinate with technical/data teams when tracking, event, API, or integration support is required.

 Troubleshoot campaign and platform-related issues.

 

 Deliverability

•  Monitor email deliverability and sender reputation.
•  Track bounce rate, spam complaints, unsubscribe rate, engagement, and other deliverability indicators.
•  Maintain healthy customer databases and engagement practices.
•  Support SPF, DKIM, DMARC, one-click unsubscribe, and other email authentication/deliverability requirements.
•  Work with platform/vendor teams to resolve deliverability issues.

 

 Reporting & Optimization

 Monitor campaign and automation performance.

 Analyze revenue, conversions, engagement, CTR, bounce rate, and other relevant metrics.

 Conduct A/B testing for:

 Subject lines

 Content

 CTAs

 Offers

 Send times

 Audience segments

 Email layouts

 Identify actionable insights and continuously improve campaign performance.

 Prepare regular email performance reports for stakeholders.

 

 Team Leadership

•  Lead and coordinate the day-to-day work of the email marketing team.
•  Assign campaigns and tasks based on priorities and team capacity.
•  Review campaign setup, segmentation, QA, and execution before deployment where required.
•  Mentor and support team members in email marketing best practices.
•  Establish and maintain campaign QA and execution standards.
•  Help the team troubleshoot campaign, automation, data, and platform issues.
•  Monitor team deliverables and ensure deadlines are met.
•  Provide regular feedback and identify areas for team development.
•  Act as the primary point of contact for day-to-day email marketing operations.

 

 Cross-Functional Collaboration

Work closely with:

 Marketing

 Design

 Content

 Product

 Engineering

 Data/Analytics

 CRM

 Customer Support

 Business/Revenue teams

Translate business requirements into actionable email campaigns, customer segments, and automated journeys.