Job Summary
Brief Description
Apply Now: https://waydot.greythr.com/hire/jobs/content-writer-b2b
Content Writer
Way.com is the #1 auto super app in the U.S. We help millions of drivers manage every aspect of car ownership in one place. Recognized by Newsweek as one of America’s Best Online Platforms 2025 and backed by Andreessen Horowitz, we are scaling fast across both consumer and business verticals.
We are looking for a content writer who can go beyond blog posts. Someone who understands how B2B buyers think, how content drives pipeline, and how good writing earns trust before a sales conversation ever happens.
What’s In It for You
Own real work: Your content will support live campaigns, active sales conversations, and product pages that real business buyers land on. Nothing sits in a folder here.
Learn b2b end to end: Get hands-on with content strategy, SEO, email nurture, and sales enablement across a portfolio that spans insurance, auto repair, car wash, and fleet management.
Collaborate across teams: You will work closely with product, marketing, and sales. Not just writing, but understanding why it matters to the business.
Grow fast: Way is scaling across B2B verticals, and content is central to that. If you want room to grow, this is the right place to be.
What You’ll Do
· Write B2B content that speaks to real decision-makers. Insurance carriers, credit unions, auto dealers, shop owners, and fleet operators.
· Draft case studies, solution pages, email nurture sequences, and thought leadership content that moves prospects through the funnel.
· Translate complex product capabilities into clear, outcome-focused narratives for business audiences.
· Support SEO-led content strategies that drive organic growth across B2B verticals.
· Work with product, marketing, and sales to make sure content aligns with pipeline goals and buyer journeys.
Preferred Skills
What You Bring
· 3+ years of experience in content writing, B2B marketing, or content marketing.
· Strong command of English with focus on clarity over cleverness.
· Understanding of B2B content formats. Blogs, case studies, emails, landing pages, sales enablement.
· Ability to adapt tone across different buyer personas and verticals.
· Curiosity about SEO, content funnels, and what actually drives B2B demand.
Bonus Points For
· Exposure to insurance, fintech, automotive, or SaaS industries.
· Familiarity with CMS and SEO tools, content distribution channels, and analytics.
· A portfolio that includes B2B content, not just consumer-facing work.
Why Way
You will work on content that actually moves a business forward. Not vanity pieces. Writing that supports real revenue conversations across a product portfolio that is growing fast. If you want to build a serious B2B content career, this is the right room to be in.
Apply Now: https://waydot.greythr.com/hire/jobs/content-writer-b2b