Job Summary
Brief Description
Apply Now: https://waydot.greythr.com/hire/jobs/digital-marketing-manager-omnichannel-account-management
About Way.com
Way.com — America’s dominant automotive super app, powering every mile for over 10 million customers—from auto insurance and parking to EV charging and more. Leveraging cutting-edge AI, machine learning, and advanced data analytics, we deliver innovative, personalized solutions that transform car ownership. Featured by Bloomberg and ranked 48th on Andreessen Horowitz’s Marketplace list of fastest-growing companies worldwide and recognized as the top Product in Insurance by UnitQ, we’re making car ownership easier, more affordable, and more rewarding.
Role title
Local Marketing Manager (Digital --- SEO + SEM)
Reports to
Priya Kumari, Group Leader --- Local Marketing (India)
Function
Local Marketing (B2B2C) · RepairTech and Carwash SaaS
Location
India
Experience
0--3 years in Digital Marketing, Inside Sales, Customer Success, Demand Generation, or related fields (e.g., MarCom/Events/Operations for Mass Communication graduates).
Level
People Manager / Individual Contributor with account ownership
Role purpose
Own end-to-end digital discoverability and paid acquisition for a cohort of RepairTech and Carwash customers. Act as the day-to-day account owner: campaign execution, reporting, renewal health and customer satisfaction. We are willing to train the right candidate on SEM and intricate technical tasks if they demonstrate exemplary articulation, communication, and stakeholder management skills.
Core responsibilities
· Run local SEO and SEM for ~35-40 shops per cohort: GBP optimization, NAP hygiene, directory submissions (15+), location pages, Google/Bing Ads campaigns.
· Plan and ship 2 email + 1 WhatsApp/SMS broadcast per shop per month with the CMS partner; own deliverability, segmentation and reply triage.
· Operate the AI-calling stack (up to 100 calls/shop/mo): script tuning, list ingestion, outcome tagging and monthly QA.
· Translate every shop's funnel (impressions → CTR → bookings → ARO) into a monthly business review for the customer.
· Be the single point of contact for assigned customers - weekly WoW updates, monthly review, and escalation handling.
· Partner with the Content/CMS LMM on briefs, schema, AI discoverability pages and keyword-to-content mapping.
Preferred Skills
Must-have skills
· Exemplary communication, articulation, and stakeholder management skills.
· Strong account management fundamentals: weekly status, MBR decks, escalation of playbooks, renewal conversations.
· A blend of customer success, inside sales, and analytical mindset.
· Elementary knowledge of digital marketing concepts.
· Analytical fluency in Looker Studio / GA4 / sheet-based revenue models.
· Foresightedness and the ability to manage multiple priorities.
Nice-to-have
· Hands-on Google Business Profile, Google Ads, Bing Ads, Google Search Console, GA4.
· Local SEO: NAP audits, citation building, review management, location-page strategy.
· SEM: keyword research, bid strategy, ad copy, landing-page conversion, budget pacing across many small accounts.
· Email/SMS execution on Klaviyo, HubSpot, MoEngage or similar; basic deliverability hygiene.
· Prior exposure to multi-location service businesses (auto repair, wash, parking, QSR, salons).
· Experience with Agentic AI calling tools (Bland, Retell, PolyAI).
· Familiarity with schema.org, JSON-LD, structured data for local pages.
KPIs / success measures
· CSAT ≥ 4.5/5 across assigned cohort.
· Annual churn < 10% on the RepairTech book of business.
· +28--35% organic traffic / impressions lift by Day 90 per shop.
· +45-60% qualified leads (calls + forms) by Day 90.
· 10+ new verified reviews / shop / month at 4.6★ average.
· Cohort EBITDA margin held at ≥ 85%.
Account management expectations
· Owns the weekly WoW report and the monthly business review per shop.
· Drives the renewal of conversation 60 days before the contract ends.
· Logs every customer interaction in HubSpot; maintains the escalation log.
· Coordinates handshakes with US B2B Marketing and Sales for cross-sell signals.
· Recurring client/stakeholder calls to convey marketing milestones and value.
· Attends QBR calls, optimizes customer intimacy, and supports client acquisition.
· Resolve customer queries and grievances as needed.
You're an Ideal Fit If
You're an MBA freshers or Mass Communication graduate with 0-3 years of exposure to MarCom, Events, or Operations. The imperative for this role is communication, stakeholder management, account management, and foresightedness. If you're a zealot, and have the right attitude and aptitude, we can train you on the rest. Candidates with basic understanding or certification in Digital Marketing will be preferred.
Apply Now: https://waydot.greythr.com/hire/jobs/digital-marketing-manager-omnichannel-account-management