Job Summary
Brief Description
Job Title: Lead Generation (Marketing and Sales)
Experience Required: Minimum 1 year in the Software/IT industry
Employment Type: Full-Time
Job Summary:
We are looking for a motivated and detail-oriented Lead Generation Specialist to join our growing sales and marketing team. The ideal candidate will have at least 1 year of experience in the software industry, with a proven ability to identify, qualify, and nurture leads through various outbound and inbound channels. You will play a key role in building a strong pipeline of prospects for our sales team.
Key Responsibilities:
- Conduct market research to identify potential clients and target segments
- Generate leads via email campaigns, LinkedIn outreach, cold calling, and other digital tools
- Qualify prospects through discovery calls and prepare lead profiles for the sales team
- Maintain and update the CRM system (e.g., HubSpot, Salesforce) with accurate lead information
- Collaborate with marketing to align lead generation efforts with campaigns and strategies
- Track and report lead generation metrics and optimize processes based on performance
- Stay up-to-date with industry trends, target customer personas, and competitive landscape.
Preferred Skills
- Bachelor’s degree in Business, Marketing, or a related field
- Minimum 1 year of experience in a lead generation or sales development role in the software or IT industry
- Familiarity with CRM software (e.g., Salesforce, HubSpot)
- Experience with lead generation tools such as LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.
- Strong written and verbal communication skills
- Ability to work independently and as part of a team
- Goal-oriented with strong organizational and time management skills.
Preferred Qualifications:
- Experience working with SaaS products or B2B software sales
- Understanding of sales funnels and pipeline management
- Knowledge of email automation and campaign tools (e.g., Mailchimp, Lemlist)