Key Responsibilities

•Develop and implement SEO and SMO strategies to improve online visibility and organic traffic.
•Conduct keyword research, competitor analysis, and market research.
•Optimize website content, landing pages, metadata, and site structure.
•Manage on-page, off-page, and technical SEO activities.
•Plan and execute social media optimization strategies across relevant platforms.
•Monitor website performance using Google Analytics 4, Google Search Console, and other SEO tools.
•Analyze traffic, keyword rankings, engagement, conversions, and lead-generation metrics.
•Identify opportunities to improve search rankings, backlinks, and content performance.
•Collaborate with content writers, designers, and business development teams to support marketing goals.
•Prepare regular performance reports and recommend data-driven improvements.
•Stay updated on search engine algorithm changes, digital marketing trends, and AI-driven SEO practices.

Required Skills

•Strong knowledge of SEO, SMO, and digital marketing analytics.
•Hands-on experience with Google Analytics 4, Google Search Console, SEMrush, Ahrefs, or similar tools.
•Understanding of technical SEO, keyword strategy, link building, and content optimization.
•Experience in social media content optimization and audience engagement.
•Strong analytical, reporting, and problem-solving skills.
•Excellent communication and coordination abilities.

Preferred Qualifications

•Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
•Experience working with international clients or B2B marketing is an advantage.
•Experience in animation, creative production, media, or children's publishing will be an added advantage.

How to Apply

•Interested candidates may submit their updated resume to jobs@prayananimation.com
•Email Subject: Resume – Senior Digital Marketing Analyst – SEO/SMO