Company: ZYBO Tech Lab Pvt. Ltd.
Location: Technopark Phase 1, Trivandrum, Kerala
Employment Type: Full-Time
Experience: 1–3 Years

About the Role

We are looking for a results-driven Performance Marketer to plan, execute, and optimize digital marketing campaigns, including paid advertising and SEO, to generate quality leads, improve website visibility, increase conversions, and support business growth.

Key Responsibilities

• Plan and execute paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant digital platforms.

• Develop and implement performance marketing strategies to generate leads and drive conversions.

• Monitor campaign budgets and key performance metrics such as CPC, CPM, CTR, CPL, and ROAS.

• Analyze campaign data and optimize targeting, ad creatives, landing pages, and budgets to improve campaign performance.

• Conduct A/B testing of ad creatives, audience segments, landing pages, and campaign strategies.

• Plan and execute SEO activities to improve website rankings, organic traffic, and search engine visibility.

• Conduct keyword research, competitor analysis, and on-page SEO optimization.

• Implement SEO best practices, including meta titles, meta descriptions, heading optimization, internal linking, and content optimization.

• Identify technical SEO issues and coordinate their resolution, including website speed, mobile usability, indexing, and crawlability.

• Monitor organic search performance using Google Search Console and Google Analytics 4 (GA4).

• Collaborate with content and design teams to develop effective ad creatives, SEO-friendly content, and marketing materials.

• Set up and monitor conversion tracking using Google Tag Manager (GTM), GA4, and platform-specific tracking tools.

• Prepare regular performance reports covering paid campaigns, organic traffic, keyword rankings, leads, and conversions.

• Stay updated on digital marketing trends, search engine algorithm updates, advertising platform changes, and industry best practices.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.

• 1–3 years of experience in performance marketing, digital advertising, and SEO.

• Hands-on experience with Google Ads and Meta Ads Manager.

• Working knowledge of LinkedIn Ads and B2B lead-generation campaigns.

• Practical knowledge of on-page SEO, keyword research, and basic technical SEO.

• Familiarity with Google Analytics 4, Google Search Console, and Google Tag Manager.

• Strong analytical skills and the ability to interpret marketing data.

• Understanding of conversion optimization, remarketing, landing pages, and marketing funnels.

• Good communication, problem-solving, and time-management skills.

Preferred Qualifications

• Experience generating leads for B2B businesses or IT service companies.

• Knowledge of off-page SEO, backlink building, and competitor analysis.

• Familiarity with SEO tools such as Semrush, Ahrefs, or similar platforms.

• Experience with CRM tools, marketing automation, and lead-tracking systems.

• Basic understanding of content marketing and SEO-friendly content planning.