Brief Description
Junior Web Designer cum Digital Marketing Executive
Experience Required: Minimum 6 Months (Mandatory)
Job Type: Full-time
Work Location: Technopark, Thiruvananthapuram, Kerala
Role Description
We are looking for a creative Junior Web Designer with at least 6 months of experience who can also handle digital marketing. In this role, you will be responsible for the design, development, and ongoing maintenance of web platforms for our extensive and expanding client portfolio, built on ASP.NET and WordPress. You will also drive digital marketing and media initiatives for clients across a diverse range of sectors, including education, real estate, textiles, hospitality, retail, transportation, and distribution.
This role suits someone who enjoys variety, can switch between different brands and design styles, and can manage multiple client tasks and deadlines at the same time.
Experience Requirement
- Minimum 6 months of experience in web design and/or digital marketing (mandatory; internship experience counts)
- A portfolio of design work (websites, social media creatives, banners) is mandatory
- Experience working on client projects or with an agency is an advantage
Key Responsibilities
Web Design & Maintenance
- Design new websites and landing pages for clients across different industries
- Update and maintain existing client websites built on ASP.NET and WordPress (content, pages, banners, layouts)
- Convert designs into responsive HTML/CSS pages
- Customize WordPress themes, manage plugins, and keep sites updated and secure
- Coordinate with our development team for ASP.NET website changes
- Maintain each client's brand consistency across their digital assets
- Optimize client websites for AI search and answer engines (Google AI Overviews, ChatGPT, Gemini, Perplexity) through clear content structure, FAQ sections, and structured data
- Implement schema markup (e.g. LocalBusiness, School, Hotel, Product, FAQ) so search engines and AI tools can accurately understand client information
- Keep client business details (name, address, phone, hours, services) consistent across websites, Google Business Profile, and directories
Digital Marketing & Media (for clients and BST)
- Manage social media pages for multiple clients (Facebook, Instagram, LinkedIn, YouTube, Google Business Profile)
- Create posts, reels, festive and event creatives, admission campaigns, offers, and promotional content tailored to each client's industry
- Run and monitor paid campaigns on Google Ads and Meta Ads
- Carry out on-page SEO, local SEO, and basic off-page SEO activities
- Manage email and WhatsApp marketing campaigns
- Track performance using Google Analytics and prepare periodic reports for clients
- Coordinate with clients to collect content, share drafts, and incorporate feedback
Education Qualifications
- Any degree or diploma in Multimedia, Design, Computer Science, Marketing, or related fields
- Certification in Web Design or Digital Marketing preferred
Work Schedule
- Day shift
- Flexible working hours
Benefits
- Flexible work schedule
- Yearly performance bonus
- Exposure to hundreds of client websites and brands across multiple industries
- Fast growth in both web design and digital marketing skills
How to Apply
Send your resume and portfolio link to bstsoftware.careers@gmail.com with the subject line "Web Designer cum Digital Marketing."