Job Summary
We are looking for a creative and enthusiastic Digital Marketing Executive with skills in social media management, SEO, AEO, video creation, and poster designing. The candidate will be responsible for improving the company's online presence, creating engaging digital content, and supporting marketing and promotional activities.
Key Responsibilities
1. Social Media Management
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Manage and maintain company social media accounts.
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Create and schedule engaging posts, reels, and stories.
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Monitor engagement, reach, and audience growth.
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Support social media campaigns and promotional activities.
2. SEO & AEO
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Implement SEO strategies to improve website rankings and organic traffic.
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Conduct keyword research and optimize website content.
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Apply Answer Engine Optimization (AEO) techniques to improve visibility in AI-powered search results.
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Monitor website performance and prepare SEO reports.
3. Video Creation (AI Videos)
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Create engaging promotional videos, reels, and short-form content.
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Use AI-powered tools for video generation and editing.
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Develop creative video concepts for courses, services, and campaigns.
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Edit videos with suitable visuals, captions, music, and transitions.
4. Poster & Graphic Designing
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Design posters, banners, social media creatives, and promotional materials.
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Create marketing creatives for workshops, training programmes, and events.
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Maintain brand consistency across all designs.
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Use tools such as Canva, Photoshop, or other design software.
Preferred Qualifications
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Degree or diploma in Digital Marketing, Multimedia, Graphic Design, or a related field.
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Relevant experience or a portfolio of social media content, videos, or designs will be an advantage.