We are looking for a creative and results-driven Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns that increase brand awareness, generate qualified leads, and drive business growth.
Key Responsibilities
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Plan and execute digital marketing campaigns across SEO, SEM, social media, email, and paid advertising.
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Manage Google Ads, Meta Ads, and LinkedIn Ads to generate high-quality leads within budget.
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Conduct keyword research, audience targeting, competitor analysis, and A/B testing.
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Optimize website content and landing pages for SEO, user experience, and conversions.
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Develop and manage social media content calendars and campaigns.
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Set up and monitor GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
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Monitor campaign performance and optimize budgets, bids, targeting, creatives, CPL, conversion rates, and ROAS.
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Conduct market and competitor research to identify new growth opportunities.
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Collaborate with Sales and Content teams to support lead generation and improve lead quality.
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Prepare regular performance reports and data-driven recommendations.
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Explore and test new digital marketing channels, tools, and strategies to improve overall marketing performance.