Apply Now:https://waydot.greythr.com/hire/jobs/creative-director-advertising-campaigns
About Us
Way.com — America’s dominant automotive super app, powering every mile for over 10 million customers—from auto insurance and parking to EV charging and more. Leveraging cutting-edge AI, machine learning, and advanced data analytics, we deliver innovative, personalized solutions that transform car ownership. Featured by Bloomberg and ranked 48th on Andreessen Horowitz’s Marketplace list of fastest-growing companies worldwide and recognized as the top Product in Insurance by UnitQ, we’re making car ownership easier, more affordable, and more rewarding.
Creative Director — Product Advertising
Build the creative voice of products people choose to be part of.
At Way, we don't create advertisements simply to promote products. We create stories, campaigns, and experiences that help people understand, trust, and love our products.
We're looking for a Creative Director who believes creativity is a business driver. This isn't an agency role. You'll define how millions experience Way before they ever use our products, leading an AI-native creative organization that blends timeless advertising principles with modern creation workflows.
What You'll Lead
· Product launch campaigns
· Brand storytelling and integrated campaigns
· Performance marketing creative
· Product films and commercials
· Social-first creative
· Website campaign experiences
· Photography and art direction
· Motion design and video storytelling
· Out-of-home advertising
· Events and brand activations
· Product education through storytelling
· AI-native creative production
This Role Is About More Than Design
· Translate business strategy into memorable creative experiences.
· Build desire, trust, and emotional connection around our products.
· Lead multidisciplinary creative thinking from concept to execution.
· Ensure every campaign strengthens the Way brand.