Key Responsibilities
- Assist in developing and executing marketing strategies for the company's IT products and services.
- Conduct market research to identify potential clients, industry trends, target markets, and business opportunities.
- Identify and generate B2B leads through LinkedIn, email campaigns, online research, databases, and other channels.
- Research and identify prospective clients and key decision-makers within target organizations.
- Assist in preparing and executing email marketing and LinkedIn outreach campaigns.
- Coordinate with the Business Development and Sales teams for lead generation and follow-up activities.
- Maintain and regularly update lead and prospect information in the CRM system.
- Follow up with prospective clients through email, phone, and other communication channels.
- Assist in preparing company presentations, proposals, brochures, case studies, and other marketing materials.
- Support the planning and execution of digital marketing campaigns.
- Assist with the company's social media and LinkedIn presence, including content coordination and engagement.
- Monitor competitors and conduct research on IT industry trends and market developments.
- Support participation in technology events, webinars, exhibitions, conferences, and other promotional activities.
- Track marketing activities, leads, and campaign performance and prepare regular reports.
- Coordinate with internal teams to collect information required for marketing content and client communication.
- Perform other marketing and business development activities assigned by the management.