About the Role
Trainonex Solutions Pvt. Ltd. is looking for a creative, performance-driven, and result-oriented Digital Marketer to join our growing team at Technopark.
The ideal candidate should have hands-on experience in digital marketing, social media management, content planning, paid advertising, and lead generation. The candidate will be responsible for developing and executing digital marketing strategies that strengthen brand presence and generate measurable business results.
Key Responsibilities
- Develop and execute digital marketing strategies aligned with business objectives.
- Plan and manage monthly content calendars, campaigns, and promotional activities.
- Create and coordinate engaging content, including posts, reels, campaigns, and other digital creatives.
- Plan, launch, monitor, and optimize Meta Ads and other paid digital campaigns.
- Generate, monitor, and analyze leads from digital marketing campaigns.
- Track campaign performance and prepare regular performance reports.
- Analyze audience behavior, engagement, reach, conversions, and other key performance metrics.
- Conduct competitor and market research to identify new digital marketing opportunities.
- Work closely with the creative and business development teams to ensure effective campaign execution.
- Stay updated with the latest digital marketing trends, social media algorithms, advertising tools, and industry best practices.
- Continuously test and optimize campaigns to improve reach, engagement, lead quality, and conversions.
Required Skills & Qualifications
- Bachelor's degree or equivalent qualification in Marketing, Digital Marketing, Communications, Business, or a related field.
- 1–3 years of hands-on experience in Digital Marketing.
- Strong knowledge of Meta Business Suite and Meta Ads Manager.
- Good understanding of social media marketing and content strategy.
- Knowledge of lead generation and campaign optimization.
- Ability to analyze campaign performance using relevant analytics and reporting tools.
- Good understanding of SEO, SEM, Google Ads, and basic website analytics will be an advantage.
- Strong communication, analytical, and creative-thinking skills.
- Ability to manage multiple campaigns and meet deadlines.
- Candidates should be comfortable working from the office at Technopark, Thiruvananthapuram.