Company: Marvelloux Apps Pvt Ltd
Location: Technopark, Trivandrum
Experience Required: 2+ Years
Employment Type: Full-Time
Job Summary
Marvelloux Apps Pvt Ltd is looking for a talented and results-driven Performance Marketer to join our team. The ideal candidate should have a minimum of 2+ years of experience in Performance Marketing, preferably with prior experience in lead generations on Academies, Educational Institutions, Training Centres, or EdTech companies.
The candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to generate high-quality leads and contribute to the growth of our academy and business.
Key Responsibilities
- Plan, create, manage, and optimize performance marketing campaigns.
- Run paid advertising campaigns on Meta (Facebook & Instagram Ads), Google Ads, and other relevant platforms.
- Generate high-quality leads for courses, admissions, training programs, workshops, and other academy offerings.
- Monitor campaign performance and optimize campaigns based on Cost Per Lead (CPL), Cost Per Acquisition (CPA), ROAS, conversions, and lead quality.
- Develop effective audience targeting, retargeting, and remarketing strategies.
- Conduct A/B testing for ad creatives, audiences, campaign strategies, and landing pages.
- Work closely with the Design, Content, Sales, and Admissions teams.
- Coordinate with the team to develop high-performing advertising creatives.
- Analyze campaign data and prepare regular performance reports.
- Manage and optimize advertising budgets to achieve maximum results.
- Track leads and conversions and contribute to improving the overall marketing funnel.
- Stay updated with the latest digital marketing trends, advertising platforms, and performance marketing strategies.
Required Skills & Qualifications
- Minimum 2+ years of experience in Performance Marketing or Digital Marketing.
- Previous experience in lead generation on Academies, Educational Institution, Training Centre, or EdTech company is preferred.
- Strong hands-on experience with Meta Ads Manager and Google Ads.
- Proven experience in lead generation campaigns.
- Good understanding of campaign optimization and conversion strategies.
- Knowledge of Google Analytics, Meta Pixel, Conversion Tracking, and reporting tools.
- Experience in audience targeting and retargeting.
- Ability to analyze campaign data and make data-driven decisions.
- Good understanding of marketing funnels and lead conversion processes.
- Strong analytical, communication, and problem-solving skills.