Numenor is a management solutions organisation that provides a wide range of solutions to organisations of all sizes to help them achieve their objectives. We believe in the power of bold ideas to shape the future. We work alongside pioneers, providing the resources, expertise and collaborative support necessary to turn ambitious visions into great projects.
We are seeking a creative and passionate Marketing Sppecialist to join our education-based project, EduGuild. EduGuild is an initiative committed to transforming the learning experience for students and educators by providing high-quality educational resources and services. We aim to make learning more impactful and future-focused for everyone. We want someone with experience and who has the drive and passion to build a brand from scratch. If you are someone who genuinely wants to build a brand that creates real impact and love storytelling, branding, experimentation, psychology-driven marketing and building communities, this role is for you.
KEY RESPONSIBILITIES
1. Marketing Strategy & Business Growth
- Define and drive EduGuild’s overall marketing direction in line with business expansion and revenue objectives.
- Translate business goals into clear market strategies, growth priorities and measurable marketing outcomes.
- Identify high-potential markets, customer segments and opportunities for geographic expansion.
- Build a long-term acquisition strategy covering brand building, demand generation and revenue growth.
- Work directly with senior management on strategic decisions related to market positioning, growth and customer acquisition.
2. Market Expansion & Revenue Channels
- Build and scale acquisition channels across digital, institutional and on-ground markets.
- Develop strategies to establish EduGuild as a strong and recognizable education brand within target cities and institutions.
- Identify and negotiate strategic partnerships with colleges, universities, training institutes, organizations and other key stakeholders.
- Develop channel and referral ecosystems capable of generating a consistent pipeline of qualified prospects.
- Take ownership of the marketing contribution to revenue, continuously evaluating and improving channel performance.
3. Brand & Market Positioning
- Establish a distinctive market position for EduGuild and strengthen its credibility within the education and skilling ecosystem.
- Develop the brand narrative, communication direction and customer-facing positioning across markets.
- Oversee major campaigns, content initiatives and brand experiences that influence awareness, consideration and trust.
- Ensure every major customer touchpoint reflects a consistent and professionally positioned brand.
- Build strategic collaborations and visibility initiatives that increase EduGuild’s authority and market influence.
4. Marketing Operations & Performance
- Establish a structured marketing function with clear processes for planning, budgeting, execution, measurement and reporting.
- Set and monitor meaningful KPIs across acquisition, conversion, brand visibility, channel performance and revenue contribution.
- Use customer data, market intelligence and campaign insights to make informed commercial decisions.
- Evaluate marketing investments and resource allocation based on measurable business impact and return.
- Identify gaps in the marketing funnel and implement initiatives to improve efficiency, conversion and scalability.
5. Team, Partnerships & Strategic Execution
- Build and develop a high-performing marketing team with clear ownership, accountability and performance standards.
- Manage external agencies, freelancers, vendors and strategic partners to ensure quality and timely execution.
- Collaborate closely with sales, counselling, academic and leadership teams to create a unified customer acquisition ecosystem.
- Introduce new technologies, AI-enabled workflows and innovative approaches to improve marketing effectiveness.
- Represent the marketing function in strategic discussions and take ownership of initiatives that contribute to EduGuild’s long-term growth.