We are looking for a creative, analytical, and results-driven Digital Marketing & Performance Marketing Specialist to join our team at Srishti Innovative.
The ideal candidate should have hands-on experience in SEO, Meta Ads, Google Ads, social media branding, digital marketing strategy, and marketing automation, along with an interest in emerging AI-powered marketing tools.
This role is ideal for someone who can think strategically, execute independently, generate new ideas, manage a team, and communicate confidently
1. SEO & Website Marketing
- Manage and execute SEO strategies for company and client websites.
- Conduct keyword research, on-page and off-page SEO activities.
- Monitor website performance, rankings, traffic, and conversions.
- Identify opportunities to improve organic visibility and search performance.
- Prepare SEO reports and recommend improvement strategies.
2. Paid Advertising
- Plan, create, manage, and optimize Meta Ads and Google Ads campaigns.
- Develop campaigns based on business objectives, target audience, and budgets.
- Monitor key performance metrics such as CTR, CPC, CPL, conversions, and ROAS.
- Conduct A/B testing and continuously optimize campaign performance.
- Prepare campaign performance reports and actionable insights.
3. Social Media & Branding
- Develop and execute social media marketing strategies for the company and clients.
- Support social media branding, content planning, campaign ideas, and audience growth.
- Identify emerging trends and develop creative marketing concepts.
- Coordinate with designers, content creators, and other team members.
- Maintain consistency in brand communication across digital platforms.
4. Strategy & Innovation
- Develop digital marketing strategies aligned with business and client objectives.
- Bring new ideas, innovative campaigns, and growth opportunities to the team.
- Research emerging digital marketing trends, platforms, tools, and technologies.
- Explore and implement AI tools for content creation, marketing, analytics, and productivity.
- Identify opportunities for digital automation and workflow optimization.
5. Creative & Design Support
- Possess a basic understanding of logo creation, branding, and visual communication.
- Work with tools such as Canva and other design platforms.
- Create or coordinate basic social media creatives and campaign materials.
- Use AI-powered creative tools to improve marketing output and productivity.