Numenor is a management solutions organisation that provides a wide range of solutions to organisations of all sizes to help them achieve their objectives. We believe in the power of bold ideas to shape the future. We work alongside pioneers, providing the resources, expertise and collaborative support necessary to turn ambitious visions into great projects.
We are seeking a creative and passionate Marketing Associate to join our education-based project, EduGuild. EduGuild is an initiative committed to transforming the learning experience for students and educators by providing high-quality educational resources and services. We aim to make learning more impactful and future-focused for everyone. If you are someone who genuinely wants to build a brand that creates real impact and love storytelling, branding, experimentation, psychology-driven marketing and building communities, this role is for you.
KEY RESPONSIBILITIES
1. Lead the Marketing Ecosystem
● Head and guide the overall marketing department.
● Build and continuously strengthen EduGuild’s overall branding, marketing and growth strategy.
● Ensure all marketing initiatives are aligned with business objectives, revenue goals and audience needs.
● Create scalable marketing systems and processes that support long-term brand growth.
● Drive both digital and offline marketing efforts across key markets and target locations.
2. Build & Execute Marketing Campaigns
● Plan and execute integrated digital and offline marketing campaigns across multiple platforms and channels.
● Handle social media, performance marketing, SEO, content marketing, email marketing and community growth.
● Track campaign performance, generate high-quality leads and continuously optimize conversion strategies.
● Plan, organize and monitor offline marketing activities, including seminars, workshops, campus activities.
3. Drive Channel Sales & Market Expansion
● Create, own and execute city-specific offline channel sales plans to strengthen market presence and drive revenue.
● Identify, approach and establish partnerships with colleges, universities and coaching institutes for promoting EduGuild’s educational products.
● Build and maintain strong relationships with faculty members, professors, trainers and relevant local influencers to strengthen brand credibility and develop referral channels.
● Identify new offline acquisition channels, partnerships and market opportunities to expand EduGuild’s reach.
● Work closely with the sales and counselling teams to convert on-ground leads.
4. Brand, Content & Community Leadership
● Build strong brand positioning and audience-focused campaigns.
● Lead the creation of marketing content, ad creatives, videos, social media campaigns and brand communication.
● Ensure consistency and quality across all platforms, campaigns and customer touchpoints.
● Build meaningful online and offline communities around EduGuild.
● Develop audience engagement, retention and referral strategies.
● Build partnerships, collaborations and brand alliances that increase EduGuild’s reach, trust and visibility.
5. Market Intelligence & Local Growth
● Be updated and manage the pricing strategies, promotional campaigns and offline market initiatives.
● Monitor local market trends, customer behaviour and emerging opportunities.
● Collaborate efficiently with the leadership team to support business and marketing decisions.
● Evaluate the effectiveness of offline channels, partnerships and ground activities and recommend improvements based on data and market feedback.
6. Leadership & Innovation
● Lead, mentor and develop the marketing team while fostering a culture of creativity, ownership and experimentation.
● Build effective systems for planning, execution, tracking and reporting across marketing channels.
● Stay updated with emerging marketing trends, tools, technologies, consumer behaviour and innovative growth strategies.
● Encourage new ideas and unconventional approaches to marketing, brand building and customer acquisition.
● Contribute to EduGuild’s long-term growth vision and play a key role in expanding its market presence.