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Faith InfoTech Academy is the only accredited training partner of Technopark, Thiruvananthapuram and the most credible training services provider in Keralahaving associations with 100+ corporate IT recruiters and market leader in IT Training Services with alumni of 4000+ candidates.This makes us the largest IT Finishing School in Kerala. Our flagship FullStack Software Developer Program, PROPEL- FSD PROis the most sought-after IT career program from recruiters as well as candidates seeking employment in the IT industry. https://faithinfotechacademy.com/freshers
The Performance Marketing Executive will support the planning, execution, and optimization of digital campaigns across Google Ads, Meta Ads, Email and WhatsApp marketing. The role requires a strong interest in data-driven marketing, lead generation, campaign tracking, and performance improvement.
Key Responsibilities:
- Plan and manage paid campaigns on Google Ads, LinkedIn Ads, Email Ads and Meta Ads. - Support lead generation and audience targeting for academy promotions. - Assist in WhatsApp campaign planning, messaging, and follow-up communication. - Monitor campaign performance and prepare daily/weekly reports. - Track key metrics such as leads, CTR, CPC, CPA, and conversions. - Work with the creative team to improve ad copy, visuals, and landing page performance. - Conduct basic competitor and market research. - Optimize campaigns based on performance data and marketing goals. - Coordinate with admissions/sales teams to improve lead quality and conversions.
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