Experience: 2-3 years
Location: Trivandrum
Employment: Full-Time
Key Responsibilities
- Generate qualified leads through various online and offline channels.
- Identify potential customers and decision-makers within target organizations.
- Conduct market research to build and maintain prospect databases.
- Utilize LinkedIn Sales Navigator, Apollo, ZoomInfo, Lusha, Hunter.io, and other lead generation platforms to identify prospects.
- Execute email marketing campaigns and nurture leads through structured follow-ups.
- Manage social media outreach campaigns through LinkedIn and other professional networks.
- Perform cold calling and initial prospect engagement activities.
- Qualify leads based on business requirements, budget, authority, need, and timeline.
- Filter and segregate hot, warm, and cold leads before passing them to the sales team.
- Maintain and update prospect information in CRM systems.
- Coordinate closely with Business Development Managers and Sales Executives to ensure a healthy sales pipeline.
- Track lead generation KPIs and provide periodic performance reports.
- Participate in digital marketing initiatives and campaign-driven lead generation activities.
Required Skills & Qualifications
- 2 to 3 years of experience in Lead Generation, Inside Sales, Business Development, or Demand Generation.
- Experience working in Software Services, IT Services, SaaS, ERP, Cloud, or Technology companies.
- Handson experience with:
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LinkedIn Sales Navigator
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Apollo.io
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ZoomInfo
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Lusha
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Hunter.io
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Seamless.ai
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SalesQL
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CRM platforms (HubSpot, Zoho CRM, Salesforce, etc.)
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- Knowledge of B2B lead generation strategies.
- Experience in email campaigning and email automation tools.
- Understanding of social media marketing and social selling techniques.
- Excellent communication and interpersonal skills.
- Ability to conduct professional cold calls and prospect qualification discussions.
- Strong research and analytical abilities.