We are seeking a creative and results-oriented Digital Marketing Specialist to develop, execute, and optimize digital marketing campaigns that increase brand awareness, generate qualified leads, and drive business growth. The ideal candidate has hands-on experience running paid campaigns on Google Ads and Meta Ads, along with a solid grounding in SEO, content, and analytics.
Key Responsibilities:
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Plan and execute digital marketing campaigns across SEO, SEM, social media, email, and paid advertising.
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Manage Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads to generate high-quality leads within budget.
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Conduct keyword research, audience targeting, and A/B testing to improve campaign performance.
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Optimize website content and landing pages for SEO and conversions.
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Create and manage social media content calendars and campaigns.
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Set up and monitor conversion tracking (Google Tag Manager, Meta Pixel) to ensure accurate reporting.
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Monitor campaign performance using Google Analytics (GA4) and other marketing tools; adjust bids, budgets, and creatives as needed.
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Conduct competitor analysis and market research to identify new opportunities.
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Collaborate with the Sales and Content teams to support lead generation initiatives.
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Prepare regular performance reports and recommend improvements based on data insights.