We are looking for a strategic and creative Product Marketing Specialist to own the positioning, messaging, and go-to-market execution for our SaaS product. The ideal candidate will bridge the gap between Product, Sales, and Marketing — translating product capabilities into compelling stories that drive awareness, adoption, and revenue.
Key Responsibilities:
● Develop and execute go-to-market strategies for new product launches, features, and updates.
● Craft clear, compelling product messaging, positioning, and value propositions for target segments.
● Conduct market research, competitive analysis, and buyer persona development to inform strategy.
● Partner with Product Management to understand the roadmap and translate features into customer benefits.
● Create and maintain sales enablement content — battlecards, one-pagers, case studies, FAQs, and demo scripts.
● Collaborate with Sales, Pre-Sales, and Customer Success teams to align messaging and support deal cycles.
● Plan and execute integrated launch campaigns across web, email, social, and paid channels.
● Produce content such as website copy, blogs, whitepapers, videos, and presentations that support the funnel.
● Track, analyze, and report on campaign performance, launch adoption, and content effectiveness.
● Monitor industry trends, competitor activity, and customer feedback to continuously refine positioning.