Graphic Design Skills

• Strong visual design skills (layout, typography, color theory)
• Experience creating marketing-focused designs (not just aesthetic)
• Ability to design high-converting ad creatives
• Understanding of composition for social media engagement
• Ability to follow and strictly adhere to brand guidelines

Google Ads Creative Knowledge

Understanding of:

Google Display Ads sizing requirements

Responsive display ad asset creation

Banner variations for A/B testing

Familiar with Google ad Center

Ability to design ad creatives optimized for conversions

 Social Media Marketing Content Creation

Experience creating:

Static posts, Carousels, Story graphics

Understanding of platform differences (Instagram, Facebook, and LinkedIn)

Knowledge of hooks and attention-grabbing design structure

Video Editing / Reel Editing

Ability to:

Edit short-form videos (Reels, Shorts)

Add captions/subtitles

Add transitions, music, and simple motion graphics

Resize for vertical formats (9:16)

Experience with tools such as:

Canva video editor, Cap Cut, Adobe Premiere Pro (basic level), Podcast editing

Technical Requirements:- Familiarity with Google Drive, Shared folders, Ability to meet deadlines consistently