Fresh Mind Ideas is looking for a results-driven Performance Marketing Manager to lead and optimize digital advertising campaigns across multiple platforms. If you're passionate about data-driven marketing, ROI optimization, lead generation, and scaling digital growth, we'd love to hear from you!
Key Responsibilities
* Develop, execute, and manage performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
* Drive lead generation, customer acquisition, and revenue growth through paid marketing channels.
* Monitor, analyze, and optimize campaign performance to maximize ROI and ROAS.
* Plan and manage advertising budgets efficiently.
* Implement conversion tracking, Google Tag Manager, and analytics tools for accurate performance measurement.
* Conduct keyword research, audience targeting, A/B testing, and funnel optimization.
* Collaborate with creative, content, and web development teams to improve campaign effectiveness.
* Prepare performance reports and present actionable insights to clients and stakeholders.
* Stay updated with the latest digital marketing trends, tools, and platform updates.
Requirements
* Minimum 4 years of hands-on experience in Performance Marketing.
* Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and Google Analytics.
* Experience with Google Tag Manager, Search Console, and marketing automation tools.
* Solid understanding of SEO, conversion rate optimization (CRO), and lead generation strategies.
* Strong analytical and problem-solving skills.
* Excellent communication and client management abilities.
* Agency experience will be an added advantage.
* Certifications in Google Ads, Google Analytics, or Meta Blueprint are preferred.