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About SRS
SRS Web Solutions is a leading healthcare SaaS technology company specializing in digital healthcare documentation for the medical, dental, and veterinary industries. We have served over 3,000+ clients and 5 million patients worldwide modernizing practices by improving productivity, efficiencies, and the bottom line. Our senior software developers have a collective 100,000 hours in customized healthcare and security programming. SRS is a Inc 5000 company ranked as a fastest growing company in USA.
We are seeking a strategic and execution-focused Product Marketing Manager to drive product positioning, go-to-market strategy, customer adoption, market awareness, and revenue growth.
Key Responsibilities
Product Positioning & Go-to-Market
- Develop product positioning, messaging, and value propositions for mConsent solutions.
- Create customer-centric messaging for dental practices, DSOs, orthodontists, pediatric practices, oral surgeons, and other specialties.
- Plan and execute go-to-market strategies for new products, features, and enhancements, including launch campaigns, customer communications, webinars, training, and sales enablement.
Sales Enablement & Competitive Intelligence - Create and maintain sales assets including presentations, one-pagers, battle cards, competitive comparison sheets, ROI calculators, demo scripts, FAQs, and customer success stories.
- Conduct product training for Sales and Customer Success teams.
- Monitor competitors, industry trends, and market opportunities while delivering actionable insights and win/loss analysis.
Content, SEO & AI Search Optimization - Develop product-focused content including landing pages, solution pages, blogs, case studies, webinars, whitepapers, videos, and customer success stories.
- Drive SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) initiatives to improve visibility across search engines and AI-powered platforms.
- Partner with development and content teams to optimize technical SEO, schema markup, website performance, Core Web Vitals, and search rankings.
Customer Marketing & Demand Generation - Support customer advocacy programs, testimonials, review campaigns, webinars, newsletters, and expansion initiatives.
- Collaborate with Demand Generation teams on paid advertising, email marketing, partner marketing, conversion optimization, and campaign messaging to drive pipeline growth.
Analytics & Performance - Measure and report on product adoption, feature usage, campaign performance, website traffic, AI search visibility, pipeline influence, win/loss trends, customer engagement, and marketing-attributed revenue.
- Provide data-driven recommendations to improve product adoption, customer engagement, and marketing ROI.