Apply Now : https://waydot.greythr.com/hire/jobs/email-marketing-specialist
Experience: 2–4 Years
Location: Trivandrum, India
Company: Way.com
Role Overview
We are looking for a B2C Product Email Marketing Specialist to lead our email marketing strategy and execution. The ideal candidate will have deep expertise in Klaviyo, a strong background in customer engagement, and a proven track record of building sophisticated automated workflows to drive product growth and user retention.
Key Responsibilities
* Strategy & Execution: Develop and execute high-impact email marketing strategies to drive customer engagement, retention, and conversions.
* Automation & Flows: Design, build, and optimize complex automated email workflows and lifecycle "flows" (e.g., welcome series, abandoned cart, post-purchase) using Klaviyo.
* Segmentation: Manage and segment customer lists to deliver hyper-personalized, data-driven campaigns based on user behavior and purchase history.
* Optimization: Conduct continuous A/B testing on subject lines, send times, content, and CTAs to improve open and click-through rates.
* Collaboration: Work closely with product, design, and content teams to ensure email creative aligns with brand standards and product goals.
* Analytics: Analyze performance metrics (ROI, conversion rates, churn) and provide actionable insights to stakeholders.
* Compliance: Ensure all campaigns comply with global email marketing best practices and privacy regulations (CCPA, GDPR, CAN-SPAM).