Apply Now :https://waydot.greythr.com/hire/jobs/seo-team-lead
About Us
Way.com — America’s dominant automotive super app, powering every mile for over 10 million customers—from auto insurance and parking to EV charging and more. Leveraging cutting-edge AI, machine learning, and advanced data analytics, we deliver innovative, personalized solutions that transform car ownership. Featured by Bloomberg and ranked 48th on Andreessen Horowitz’s Marketplace list of fastest-growing companies worldwide and recognized as the top Product in Insurance by UnitQ, we’re making car ownership easier, more affordable, and more rewarding.
Experience : 5 - 6 years
Work Arrangement: On-site
Employment Type: Full-time
Role Overview
We are seeking a highly skilled Team Lead, SEO to spearhead our organic growth initiatives and enhance our search engine presence. In this leadership role, you will drive the development and execution of comprehensive SEO strategies, manage a team of SEO specialists, and collaborate cross-functionally to optimize our digital footprint. If you have a deep understanding of search algorithms, technical SEO, and content strategy, along with a passion for driving results, we want to hear from you!
Key Responsibilities
- Own and execute end-to-end SEO strategy (technical, on-page, and off-page)
- Conduct in-depth technical SEO audits and implement fixes (crawlability, indexing, Core Web Vitals, site architecture, etc.)
- Perform advanced keyword research and search intent mapping
- Optimize website content, landing pages, and internal linking structures
- Drive improvements in organic traffic, keyword rankings, and conversions
- Collaborate closely with product, engineering, and content teams for SEO implementation
- Manage and guide content writers to produce high-quality, SEO-driven content
- Monitor and report performance using analytics tools and dashboards
- Identify, troubleshoot, and resolve SEO issues impacting performance
- Stay updated with search engine algorithm changes and emerging trends
- Work on AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies