Apply Here:https://waydot.greythr.com/hire/jobs/senior-marketing-operation-manager
Position: Senior Marketing Operations Manager
Location: Trivandrum
About Way.com
Way.com — America’s dominant automotive super app, powering every mile for over 10 million customers—from auto insurance and parking to EV charging and more. Leveraging cutting-edge AI, machine learning, and advanced data analytics, we deliver innovative, personalized solutions that transform car ownership. Featured by Bloomberg and ranked 48th on Andreessen Horowitz’s Marketplace list of fastest-growing companies worldwide and recognized as the top Product in Insurance by UnitQ, we’re making car ownership easier, more affordable, and more rewarding.
Role Overview
We are looking for a Sr. Marketing Operations Manager to own and scale the data engine behind Way’s B2B marketing. This role requires strong operational rigor, deep HubSpot expertise, and a focus on clean, reliable, and actionable data.
You will own the martech stack, data infrastructure, and operational processes that power B2B marketing. As the primary HubSpot expert in India, you will ensure the platform is configured, integrated, and optimized to support demand generation, lead management, and pipeline visibility.
You will also own data quality across systems, including sourcing, enrichment, verification, and deduplication, ensuring the team operates with accurate and complete data.
Roles and Responsibilities
HubSpot Administration & Optimization
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Own and administer Way’s HubSpot instance as the platform expert
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Configure and maintain workflows, lead scoring models, lifecycle stages, and automation
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Build and optimize forms, landing pages, email templates, and campaign tracking
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Manage integrations across CRM, sales tools, and martech systems
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Stay current on HubSpot releases and implement improvements proactively
Data Sourcing & Enrichment
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Source and evaluate B2B contact and account data from third-party providers
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Manage enrichment tools to improve firmographic and contact data quality
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Maintain processes for ongoing data refresh
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Partner with marketing and sales to define ICPs and target account lists
Data Quality & Governance
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Own data verification, deduplication, and normalization across systems
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Establish and enforce governance standards (fields, naming conventions, validation rules)
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Build automated workflows to maintain data integrity
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Conduct regular audits to prevent data decay and inconsistencies
Reporting & Analytics
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Build and maintain dashboards for marketing performance and pipeline tracking
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Deliver campaign, attribution, and pipeline reporting to leadership
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Track key metrics such as lead flow, conversion rates, and data quality
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Translate data into actionable insights to improve performance
Martech Stack Management
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Evaluate, integrate, and manage tools across the martech stack
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Own vendor relationships for data and technology providers
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Document system architecture and data flows
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Ensure reliable data flow across marketing, sales, and analytics systems
Process & Operations
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Design and document lead management processes, including routing, SLAs, and feedback loops
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Partner closely with sales teams to align on lead definitions, handoff processes, and pipeline tracking
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Build playbooks for campaigns, webinars, and lifecycle programs
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Identify bottlenecks and implement automation to improve efficiency and speed