Way Dot Com (P) Ltd

Way.Com India Pvt Ltd, 4th Floor, Yamuna, Technopark Phase-III, Thiruvananthapuram , 695583 , 695583

http://www.way.com

Director - Omnichannel Marketing

Closing Date:31,May 2026

Job Published: 26,May 2026

Contact Email: careers@way.com

Brief Description

Apply Now : https://waydot.greythr.com/hire/jobs/director-omnichannel-marketing

About Us

Way.com — America’s dominant automotive super app, powering every mile for over 10 million customers—from auto insurance and parking to EV charging and more. Leveraging cutting-edge AI, machine learning, and advanced data analytics, we deliver innovative, personalized solutions that transform car ownership. Featured by Bloomberg and ranked 48th on Andreessen Horowitz’s Marketplace list of fastest-growing companies worldwide and recognized as the top Product in Insurance by UnitQ, we’re making car ownership easier, more affordable, and more rewarding.

Reports to : Head of India Marketing

Work Arrangement: On-site

Employment Type: Full-time

Role Overview

We are looking for a Director, Omnichannel Marketing to lead and scale Way’s consumer marketing across every customer touchpoint. This role combines strategic leadership with hands-on execution, bringing enterprise-grade marketing discipline to a fast-growing ecommerce company.

You will own the omnichannel marketing strategy across email, SMS, paid media, social, and web, using Way’s newly deployedKlaviyoplatform as the foundation for sophisticated lifecycle marketing. You will also lead the evolution of the marketing organization from a primarily single-channel function into a full-spectrum omnichannel team.

Working closely with the Ad Design Director, internal creative teams, product, engineering, and customer experience teams, you will drive customer acquisition, engagement, brand consistency, and measurable business growth across the U.S. market.

Key Responsibilities

Email & Lifecycle Marketing (Klaviyo)

Manage and optimize Way’s existingKlaviyoplatform, partnering with internal experts to maximize the value of current email and SMS capabilities
Build automation workflows, segmentation strategies, and A/B testing frameworks to improve lifecycle engagement
Identify and close capability gaps within theKlaviyoecosystem to support omnichannel growth

Digital Advertising & Paid Media

Scale Way’s digital advertising programs acrossGoogleAds,Meta(Facebook/Instagram), and programmatic DSPs to reduce CAC and increase brand awareness
Build full-funnel paid media capabilities that complement and enhance Way’s existing SEM campaigns
Partner with the Ad Design Director and internal ad agency to produce high-performing creative assets
Own campaign strategy, budget allocation, and performance optimization across all paid channels
Continuously iterate based on data, A/B testing, and performance insights — marketing decisions should be driven by measurable results

Social Media & Owned Content

Own Way’s social media presence across all major platforms, developing and publishing content that reinforces brand identity
Build and maintain a content calendar and governance process to ensure consistency in voice, visuals, and messaging
Monitor social performance metrics and optimize content strategy based on engagement and reach data

Brand Consistency & Omnichannel Strategy

Ensure brand consistency and quality across all customer touchpoints and product lines, including car wash, parking, gas, insurance, and roadside assistance
Evolve the marketing organization to deliver a unified brand experience across email, advertising, social media, web, and all consumer touchpoints
Establish brand guidelines, creative standards, and cross-channel quality assurance processes
Partner closely with product, design, and customer experience teams to deliver cohesive customer journeys

Customer Data Platform (CDP)

Evaluate, select, and deploy a Customer Data Platform to unify data across all customer touchpoints
Build a single customer view that enables personalized marketing, accurate attribution, and lifecycle analytics
Define data governance policies and collaborate with engineering teams to integrate the CDP with existing ecommerce and marketing systems

Team Building & Leadership

Build, mentor, and lead a high-performing omnichannel marketing team in the Kerala office
Define the team roadmap, hiring strategy, and capability-building priorities aligned with business growth goals
Manage relationships with external vendors and partners, ensuring quality and brand alignment across all contributors

Preferred Skills

8–12 years of progressive experience in digital marketing, omnichannel strategy, or performance marketing
Proven track record of building and scaling paid media programs acrossGoogle,Meta, and programmatic DSPs
Leadership experience with marketing automation and email platforms such asHubSpot,Braze,Iterable, orKlaviyo
Experience deploying and operationalizing Customer Data Platforms such asSegment,mParticle,Tealium, orBloomreach
Strong understanding of SEM, SEO, and how paid channels work alongside organic search to drive full-funnel growth
Demonstrated ability to build and lead marketing teams in a high-growth ecommerce environment
Experience marketing US-facing consumer brands, with a strong understanding of American consumer behavior
Excellent analytical skills, with the ability to translate data into actionable marketing strategies and communicate insights effectively to leadership
Experience managing relationships with internal creative teams, external agencies, and technology vendors
Strong presentation and communication skills, with the ability to pitch strategies to US-based stakeholders and clearly articulate the rationale behind decisions
Ability to thrive in a fast-paced, high-volume environment while managing multiple simultaneous initiatives across different product lines

What We Look For

Clear thinking over complexity — you simplify rather than complicate
Ownership over delegation — you see initiatives through to completion
Speed with quality — you move fast without compromising standards
Marketing that drives business outcomes, not just impressions — campaigns that convert, not just campaigns that look good
Data-driven experimentation over intuition — you test, measure, learn, and iterate

What This Role Is (and Isn’t)

This is a hands-on marketing leadership role with full accountability for both strategy and business impact. You will grow the team, deploy the tools, launch campaigns, and own the outcomes — not just create the plan.

If you are looking for a role where you operate purely from a strategic distance, this is not it. If you want to build an omnichannel marketing function from the ground up and see your work drive measurable results at scale in the US market, this role offers that opportunity.

Why Join Us?

Work on products used at scale across the US market — your campaigns will reach millions of drivers
Build an omnichannel marketing function from the ground up at a company with significant growth potential
Lead campaigns across multiple verticals including car wash, parking, gas, and insurance within one unified ecosystem
Enjoy full strategic ownership in shaping how consumers discover and engage with the Way brand
Opportunity to build and grow your own marketing team in Kerala
Be part of a company where marketing directly drives business growth — not as a cost center, but as a core growth engine.