Meta & International Ad Campaign Management
Plan, execute, and optimize international Meta (Facebook & Instagram) advertising campaigns.
Manage:
- Lead generation campaigns
- Conversion campaigns
- Remarketing campaigns
- WhatsApp campaigns
- Awareness campaigns
Target international audiences including:
- UAE
- Saudi Arabia
- Kuwait
- Oman
- Qatar
- Malaysia
- Europe
Monitor campaign performance and optimize:
- CPC
- CPL
- ROI
- Conversion rate
SEO & Website Optimization
Handle complete SEO activities for company websites.
Improve:
- Organic rankings
- Technical SEO
- On-page SEO
- Off-page SEO
- Local SEO
- Perform keyword research and competitor analysis.
- Improve website traffic and lead conversion performance.
Creative Design & Branding
- Create:
- Posters
- Social media creatives
- Ad banners
- Marketing brochures
- Branding materials
- Maintain premium and modern brand identity across platforms.
AI Video & Content Creation
Create AI-powered promotional videos using modern AI tools.
Develop:
- Product explainer videos
- Social media reels
- Ad videos
- AI voiceover videos
- Motion graphics
- Utilize AI tools for:
- Script generation
- Video generation
- Content optimization
- Image enhancement
Reporting & ROI Analysis
Prepare detailed marketing reports including:
- Budget utilization reports
- Lead generation reports
- Campaign ROI reports
- Conversion analytics
- Performance summaries
- Present insights and recommendations to management regularly.
Mandatory Skills
- International Meta Ads Management
- SEO (Technical + Content + Off-page)
- Google Analytics
- Social Media Marketing
- AI Video Creation
- Graphic Design & Poster Creation
- Campaign Budget Management
- ROI Analysis & Reporting
- Content Strategy
- Lead Generation
Preferred Tools & Platforms
Meta Business Suite
- Google Ads
- Google Analytics
- Google Search Console
- Canva / Photoshop / Illustrator
- CapCut / Premiere Pro
- AI Video Tools
- ChatGPT / AI Content Tools
- LinkedIn Marketing
- WhatsApp Marketing
Experience Required
- 2+ years preferred in Digital Marketing
- Experience handling international campaigns is highly preferred
- EdTech or SaaS marketing experience is an added advantage
Key Performance Indicators (KPIs)
- Quality lead generation
- Campaign ROI
- Cost per lead reduction
- Website traffic growth
- Organic ranking improvements
- Conversion rate improvements
- Brand visibility growth
- Preferred Candidate Qualities
- Creative mindset
- Strong communication skills
- Data-driven decision making
- Ability to work independently
- Strong understanding of AI marketing trends
- Fast learner and execution-focused
Additional Advantage
Candidates with experience in following will be preferred.:
- EdTech marketing
- ERP product marketing
- International education campaigns
- AI content automation
- GCC market campaign
