Senior Marketing Manager

Trenser is seeking an experienced and results-driven Senior Marketing Manager to own and lead the organization’s end-to-end marketing function. The role requires strategic thinking combined with strong execution capability across branding, digital marketing, content, events, and sales enablement.

The incumbent will be responsible for defining and executing marketing strategies that strengthen Trenser’s brand positioning, improve market visibility, and support business development objectives across geographies. This role involves close collaboration with business leadership and cross-functional teams to ensure consistent, high-impact market communication aligned with company goals.

 

 

·        Develop and execute integrated marketing and branding strategies aligned with Trenser’s business objectives.

·        Work closely with the Business Head to define target segments, positioning, and go-to-market strategies.

·        Design domain- and account-specific marketing strategies and drive the creation of relevant sales and campaign collaterals.

·        Define, improve, and implement marketing guidelines aligned with organizational marketing objectives.

·        Define, improve, and implement brand guidelines aligned with Trenser’s branding strategy.

·        Develop and continuously enhance the organization’s branding strategy aligned with Trenser’s vision, covering industry verticals, sub-domains, and technology streams.

·        Own the creation of marketing collaterals such as flyers, brochures, presentations, case studies, and sales decks.

·        Oversee the development of high-quality marketing assets, including videos and visual content.

·        Ensure consistent and professional application of Trenser’s brand identity across all platforms and materials.

·        Oversee and ensure regular updates to the company website and social media channels with impactful, relevant content.

·        Ensure digital content aligns with brand positioning, service offerings, and business priorities.

·        Planning and execution of participation in trade shows, exhibitions, and industry events.

·        Coordinate end-to-end activities including event planning, booth design, logistics, and promotional materials to ensure a high-impact brand presence.

·        Manage and coordinate with creative, branding, and digital marketing agencies for campaign execution.

·        Ensure timely delivery, quality outcomes, and adherence to allocated marketing budgets

·        Work closely with Business Development, Delivery, HR, L&D, and Sales teams to ensure marketing content remains current, accurate, and aligned across internal and external platforms.