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CANKADO India (P) Ltd
CANKADO India (P) Ltd

GROUND FLOOR, AMSTOR HOUSE, TECHNOPARK CAMPUS, TRIVANDRUM , 695581

http://www.cankado.com

Social Media Marketer - Junior

Closing Date:30,June 2026
Job Published: 20,May 2026
Contact Email: career@cankado.in

Brief Description

  • This role sits at the intersection of social media growth, creator-led marketing, deep-tech communication, brand positioning, and digital distribution.

     

  • The selected candidate will work closely with leadership, research, engineering, hiring, and business teams to understand BluBridge's deep-tech products, research work, company direction, hiring campaigns, founder communication, and internal initiatives.

     

  • The candidate will then be responsible for converting those inputs into strong social media campaigns across LinkedIn, X/Twitter, YouTube, Instagram, Medium, and other relevant platforms.

     

  • We are not looking for someone who only knows how to post captions or manage a content calendar. We are looking for someone who has already built attention on social media and can use that ability to market deep tech products/systems, research initiatives, and BluBridge's public brand.

     

  • The candidate must understand how to create content that gets attention, builds trust, improves reach, and positions BluBridge as a serious AI research and engineering company

Preferred Skills

  • Plan and execute social media campaigns for BluBridge's deep-tech products, research work, hiring initiatives, founder communication, company milestones, and business initiatives.
  • Build platform-specific strategies for LinkedIn, X/Twitter, YouTube, Instagram, Medium, and other relevant channels.
  • Use proven social media growth experience to improve reach, engagement, visibility, follower quality, and brand recall.
  • Create campaigns that are not just visually attractive, but strategically useful for brand building, hiring, business development, ecosystem visibility, and company positioning.
  • The candidate must be able to market deep technology without making it look generic, exaggerated, or shallow.
  • Help position BluBridge as a serious AI research and engineering company.
  • Build content that communicates technical depth, research direction, company ambition, hiring quality, product capability, and long-term technology vision.
  • Maintain a sharp, credible, intelligent, and globally relevant voice across all platforms.
  • Avoid random viral content, copied trends, low-quality captions, generic festival posts, weak motivational content, and surface-level digital marketing language.
  • Take ownership of BluBridge's social media growth across major platforms, including content planning, content creation direction, posting discipline, engagement strategy, audience development, analytics tracking, campaign reporting, competitor observation, and platform-specific improvement plans.
  • The candidate should understand that LinkedIn, X/Twitter, YouTube, and Instagram each require different content logic.
  • Coordinate with designers, video editors, leadership, and internal teams to execute high-quality content.
  • Provide clear creative direction for reels, shorts, thumbnails, carousels, posters, research visuals, founder clips, hiring creatives, event coverage, YouTube formats, and campaign assets.
  • The candidate should not merely forward instructions. They must be able to judge whether the content will work on a platform.