- Develop and implement comprehensive digital marketing strategies aligned with business goals
- Manage and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms
- Create and optimize engaging content for social media platforms (Facebook, Instagram, LinkedIn, etc.)
- Conduct keyword research and optimize website content for SEO and SEM
- Execute performance marketing campaigns to drive traffic, generate leads, and achieve measurable business growth
- Analyze website traffic and user behavior to identify areas for improvement
- Stay updated with the latest digital marketing trends and technologies
L2, -1 Floor, Thejaswini Building, Technopark, Trivandrum , 695581
Digital Marketing Executive
Brief Description
Preferred Skills
- Minimum 2 years of experience in digital marketing with the ability to develop and execute strategies aligned with business goals
- Experience in managing and optimizing performance marketing campaigns across multiple digital platforms
- Strong understanding of digital marketing principles, tactics, analytics, and performance metrics
- Proficiency in SEO, GEO, SEM, keyword research, and website/content optimization
- Experience in social media marketing and creating engaging digital content including blogs, articles, and campaigns
- Proficiency in Google Analytics and other digital marketing tools
- Basic knowledge of design tools and creative concepts will be an added advantage
- Creative and analytical mindset with excellent presentation, written, and verbal communication skills
- Ability to work independently as well as collaboratively within a team environment