Application Link - https://waydot.greythr.com/hire/jobs/creative-director-advertising-campaigns
About Us
Way.com is building the ecosystem and marketplace for everyday mobility. Way saves drivers money and earns them rewards on everyday things for their cars – car washes, parking, gas, and insurance – while providing roadside assistance and towing when things go wrong. With millions of transactions and a growing network of partner locations across the US, Way is redefining how drivers care for their vehicles. Featured by Bloomberg and ranked 48th on Andreessen Horowitz’s Marketplace list of fastest-growing companies worldwide and recognized as the top Product in Insurance by UnitQ, we’re making car ownership easier, more affordable, and more rewarding.
Work Arrangement: On-site
Employment Type: Full-time
Role Overview
We are looking for a hands-on Creative Director with a strong background in advertising and performance marketing.
This role is focused on building, scaling, and optimizing ad creatives across formats - not just directing, but actively contributing to execution and iteration.
Key Responsibilities
Ad Creative Production
- Lead creation of high-volume ad creatives across:
- Static
- Video
- Motion
- Ensure output is optimized for multiple platforms and formats
Performance Marketing Focus
- Work closely with marketing teams on:
- A/B testing
- Iteration cycles
- Performance optimization
- Continuously refine creatives based on data
US Market Campaigns
- Build campaigns tailored to US consumer behavior
- Ensure cultural and communication relevance
Agency-Speed Execution
- Operate in a fast-paced, multi-campaign environment
- Manage high output without compromising quality
Team Leadership
- Lead and mentor designers, motion artists, and copywriters
- Collaborate with freelancers and external partners
Hands-on Contribution
- Actively contribute to design, direction, and creative output when needed