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Way Dot Com (P) Ltd
Way Dot Com (P) Ltd

Way.Com India Pvt Ltd, 4th Floor, Yamuna, Technopark Phase-III, Thiruvananthapuram , 695583 , 695583

http://www.way.com

Email Marketing Specialist

Closing Date:30,Apr 2026
Job Published: 27,Apr 2026
Contact Email: careers@way.com

Brief Description

Apply Here:https://waydot.greythr.com/hire/jobs/email-marketing-specialist

Position: Email Marketing Specialist

Location: Trivandrum

Type: WFO role

About Way.com

Way.com — America’s dominant automotive super app, powering every mile for over 10 million customers—from auto insurance and parking to EV charging and more. Leveraging cutting-edge AI, machine learning, and advanced data analytics, we deliver innovative, personalized solutions that transform car ownership. Featured by Bloomberg and ranked 48th on Andreessen Horowitz’s Marketplace list of fastest-growing companies worldwide and recognized as the top Product in Insurance by UnitQ, we’re making car ownership easier, more affordable, and more rewarding.

Role Overview

We are seeking a B2C Product Email Marketing Specialist to own and drive our email marketing strategy and execution. The ideal candidate brings strong expertise in Klaviyo, deep knowledge of customer engagement, and a proven ability to design and scale advanced automated workflows that support product growth and user retention.

Roles and Responsibilities

  • Strategy & Execution: Plan and implement high-impact email marketing initiatives that increase customer engagement, retention, and conversions.

  • Automation & Flows: Create, manage, and optimize sophisticated automated email workflows and lifecycle journeys (such as welcome series, abandoned cart flows, and post-purchase campaigns) using Klaviyo.

  • Segmentation: Oversee customer segmentation to deliver highly personalized, data-driven campaigns based on user behavior and transaction history.

  • Optimization: Run ongoing A/B tests on subject lines, content, CTAs, and send timings to improve open rates and click-through performance.

  • Collaboration: Partner closely with product, design, and content teams to ensure email creatives align with brand guidelines and product objectives.

  • Analytics: Track and analyze key performance metrics including ROI, conversion rates, and churn, and share actionable insights with stakeholders.

  • Compliance: Ensure all email initiatives follow global email marketing standards and privacy regulations such as GDPR, CCPA, and CAN-SPAM.

Preferred Skills

  • 2–4 years of experience in B2C email marketing, preferably within digital products, e-commerce, or SaaS environments.

  • Klaviyo Expertise: Hands-on experience building automated campaigns, managing audience segmentation, and utilizing advanced reporting features within Klaviyo.

  • Lifecycle Marketing: Strong understanding of customer journey mapping and trigger-based communication strategies.

  • Technical Skills: Working knowledge of HTML and CSS for email creation and troubleshooting (preferred).

  • Data-Driven Approach: Proficiency in Google Analytics, UTM tracking, and performance data analysis.

  • Copywriting: Ability to create or guide the development of engaging, conversion-focused email content.

  • Testing Mindset: Demonstrated experience with A/B testing and structured experimentation.

  • Communication: Strong collaboration and communication skills to work effectively with cross-functional, global teams.

Why you will love working with us?

  • Opportunity to work for the #1 Auto Super app in the US.

  • Opportunity to make a meaningful impact across 10+ million users.

  • Dynamic, fast-paced, and innovation-driven work culture.

  • Clear pathways for career growth in a rapidly scaling technology company.

  • Competitive compensation.

Apply Here:https://waydot.greythr.com/hire/jobs/email-marketing-specialist