- Manage day-to-day flow of programmatic inventory, including evaluating new demand opportunities, organizing and launching marketplace deals, and contributing to the overall revenue goals for GD Innovative Solutions
- Build business development relationships with new vendors
- Proactively monitor advertiser activity; developing strategies to increase performance and monetization
- Study marketplace trends with a goal of identifying new opportunities for revenue growth, present findings to internal stakeholders and recommend appropriate action
- Define and identify key performance metrics and report on them daily, weekly, and monthly
- Present reports/analyses that contain valuable, actionable insight to a wide range of team members, from entry-level to senior executives
- Grow and develop knowledge of media technology, supply side platforms, buy side platforms, and analytics tools
- Stay current with best practices in the rapidly changing programmatic landscape
- Develop market intelligence on new product opportunities and potential offerings
- Work closely with internal stakeholders across GD Innovative Solutions to implement and support key strategic initiatives
