Role Overview
We are seeking a high-performing Business Development Associate (BDA) with proven international sales experience in the UK General Insurance sector. The role is commercially focused and combines sales acquisition, customer retention, renewals management, upselling, and revenue growth.
The ideal candidate will be commercially astute, process-driven, compliance-aware, and capable of handling regulated insurance conversations while operating in an international sales environment.
Key Responsibilities
Sales & New Business Acquisition
- Proactively generate new business leads and convert prospects into policyholders
- Conduct outbound and inbound sales activity targeting UK customers
- Deliver structured sales conversations aligned with UK regulatory standards
- Achieve individual and team revenue targets
Retention & Renewals
- Manage customer retention journeys to minimise churn
- Handle renewals proactively through structured engagement strategies
- Identify attrition risks and apply targeted retention techniques
- Improve customer lifetime value (CLV)
Upselling & Cross-selling
- Identify upsell opportunities across insurance products and add-ons
- Drive product penetration across the existing customer base
- Maximise policy value through compliant product recommendations
Customer Relationship Management
- Build long-term customer relationships
- Maintain accurate CRM records
- Ensure data accuracy, auditability, and traceability
- Follow structured sales pipelines and workflows
Compliance & Quality
- Operate within UK General Insurance regulatory frameworks
- Adhere to FCA-aligned conduct standards
- Maintain call quality, documentation, and audit readiness
- Follow internal governance and compliance processes