We are seeking a highly motivated Product Marketing Specialist to join our team. In this role, you will be responsible for driving go-to-market strategies, crafting compelling product positioning, and executing marketing campaigns that build awareness, generate leads, and support sales growth. You’ll work closely with cross-functional teams, including product, sales, and design, to ensure consistent messaging and a strong market presence.
Key Responsibilities
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Develop and execute product marketing strategies to increase brand visibility and drive customer acquisition.
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Create engaging content such as blogs, case studies, presentations, email campaigns, and social media posts tailored for different channels and audiences.
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Plan and manage marketing campaigns across digital platforms like LinkedIn, Pinterest, Meta, Google Ads, SEO, email, and events.
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Collaborate with the product team to translate technical features into clear customer benefits.
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Conduct market research and competitor analysis to identify trends, opportunities, and positioning strategies.
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Support sales teams with marketing collateral, product demos, and sales enablement tools.
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Track and analyze campaign performance, preparing reports with actionable insights.
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Organize webinars and promotional events.