We are looking for a Digital Marketing Executive with strong expertise in SEO to join our team in Thiruvananthapuram (Technopark). The ideal candidate will be responsible for planning, developing, and executing SEO strategies to enhance website performance and ensure high visibility across search engines. This role also provides exposure to broader digital marketing activities, including social media marketing, PPC campaigns, and content strategy.
Key Responsibilities
- Develop, implement, and manage SEO strategies to improve organic rankings and website traffic.
- Conduct keyword research, competitor analysis, and perform on-page and off-page optimization.
- Optimize website content, blogs, and landing pages for both search engines and user experience.
- Monitor, analyze, and prepare detailed reports on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
- Plan and execute link-building and outreach campaigns to increase domain authority.
- Collaborate with content, design, and development teams to ensure SEO best practices are followed.
- Stay up to date with the latest SEO and digital marketing trends and implement relevant improvements.
- Support other digital marketing initiatives including social media, PPC, and email marketing when required.