Marketing Executive (Digital and Field Marketing)
Job Description
The Animation Academy Marketing Executive will be responsible for driving enrollment (sales growth), brand awareness, and generating qualified student leads through effective online campaigns and targeted local-market activities. This role requires a blend of analytical skills for digital performance and strong interpersonal skills for on-the-ground execution.
Key Responsibilities
Digital Marketing
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Campaign Management: Plan, execute, and manage all digital campaigns, including SEO/SEM, email marketing, social media, and display advertising, with a focus on course enrollment and portfolio submission deadlines.
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Content: Coordinate the creation of engaging online content (e.g., student success stories, animation tutorials, faculty interviews, portfolio tips, infographics) and manage website updates for course offerings.
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Analytics: Monitor, analyze, and report on key performance indicators (KPIs) like website traffic, conversion rates (especially to application/enrollment), and ROI using tools like Google Analytics.
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Lead Generation: Optimize digital channels (e.g., lead forms, landing pages) to capture and nurture marketing-qualified leads (MQLs), primarily prospective students and parents.
Field Marketing
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Event Execution: Plan, organize, and attend local events, high school/college fairs, career seminars, and industry conferences to represent the academy and generate interest.
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Promotions: Coordinate and implement on-the-ground promotional activities, brand activations, and local partnership initiatives in specific regions, such as school presentations or art competitions.
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Sales Alignment: Work closely with the regional Admissions/Counselling team to ensure field activities directly support enrollment goals and provide them with necessary marketing materials (e.g., brochures, flyers, demo reels).
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Local Insights: Conduct market research and competitive analysis within the designated territory to understand local demand for animation skills and the offerings of rival institutions.
General
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Budget Management: Oversee and manage allocated marketing budgets for both digital and field activities, ensuring cost-effective lead generation.
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Collaboration: Liaise with in-house creative (animation/design students or faculty), admissions, and external agencies/vendors (e.g., printing companies, event organizers).