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About Us
Way.com — America’s dominant automotive super app, powering every mile for over 10 million customers—from auto insurance and parking to EV charging and more. Leveraging cutting-edge AI, machine learning, and advanced data analytics, we deliver innovative, personalized solutions that transform car ownership. Featured by Bloomberg and ranked 48th on Andreessen Horowitz’s Marketplace list of fastest-growing companies worldwide and recognized as the top Product in Insurance by UnitQ, we’re making car ownership easier, more affordable, and more rewarding.
Job title: Team Lead - SEO
Experience : 9 - 11 years
Work Arrangement: On-site
Employment Type: Full-time
Role Overview
We are seeking a highly skilled Team Lead, SEO to spearhead our organic growth initiatives and enhance our search engine presence. In this leadership role, you will drive the development and execution of comprehensive SEO strategies, manage a team of SEO specialists, and collaborate cross-functionally to optimize our digital footprint. If you have a deep understanding of search algorithms, technical SEO, and content strategy, along with a passion for driving results, we want to hear from you!
Key Responsibilities
• Develop & Execute SEO Strategies – Define and implement a robust SEO roadmap, ensuring alignment with Way.com’s business objectives.
• Lead & Mentor the SEO Team – Manage a team of SEO professionals, fostering a culture of continuous learning and performance excellence.
• Optimize On-Page & Off-Page SEO – Improve keyword rankings, content performance, and backlink quality to enhance organic visibility.
• Technical SEO Management – Identify and resolve site architecture issues, crawl errors, indexing problems, and page speed optimizations.
• Data-Driven Decision Making – Analyze traffic trends, keyword performance, and search visibility using tools like Google Analytics, Search Console, SEMrush, and Ahrefs.
• Content & Product Collaboration – Work closely with content creators, developers, and product teams to integrate SEO best practices into website enhancements.
• Local & Mobile SEO Optimization – Enhance local search presence and mobile-first indexing strategies to improve search rankings.
• Competitive & Market Analysis – Conduct SEO audits, monitor competitor strategies, and identify new opportunities to stay ahead in the industry.
• SEO Performance Reporting – Provide insights and actionable recommendations through detailed SEO reports and dashboards.