Digital Marketing Manager

We are looking for a tech-savvy, data-driven Digital Marketing Manager to lead the digital marketing efforts of our SaaS company. The ideal candidate will have a strong understanding of B2B SaaS marketing strategies, customer acquisition funnels, and retention tactics. You will be responsible for driving demand generation, optimizing marketing campaigns, and ensuring the growth of our customer base through innovative digital marketing strategies.

Key Responsibilities:

• Develop and execute a comprehensive digital marketing strategy to achieve lead generation, user acquisition, and revenue growth goals.

• Map the customer journey and optimize touchpoints across all digital platforms.

• Implement and manage inbound and outbound marketing campaigns to generate high-quality leads.

• Develop and optimize email nurturing workflows to guide leads through the sales funnel.

• Collaborate with the content team to produce engaging content (blogs, case studies, whitepapers, webinars) tailored to the SaaS audience.

• Oversee content distribution across channels to ensure maximum reach and engagement.

• Drive organic traffic growth through SEO best practices, including keyword research, on-page optimization, and link building.

• Manage PPC campaigns (e.g., Google Ads, LinkedIn Ads, Meta Ads) to ensure cost-effective customer acquisition.

• Oversee website performance, UX, and CRO (Conversion Rate Optimization) to increase visitor-to-lead conversions.

• Collaborate with developers and designers to maintain and enhance the SaaS website.

• Develop and execute social media strategies to engage SaaS prospects and build a community of brand advocates.

• Monitor industry trends and competitor activities to maintain a competitive edge.

• Track and analyze key performance indicators (KPIs) to evaluate campaign success and identify areas for improvement.

• Create dashboards and reports to share insights with stakeholders and guide decision-making.

• Plan and manage the digital marketing budget to maximize ROI.

• Conduct regular cost-benefit analyses for campaigns and initiatives.

• Collaborate with sales, product, and customer success teams to align marketing efforts with overall company goals.

• Mentor and manage junior team members, fostering a culture of innovation and performance.