.jpeg)
Key Responsibilities
- Develop and execute comprehensive SEO strategies to drive qualified traffic, improve keyword rankings, and boost conversions.
- Perform on-page, off-page, and technical SEO audits with actionable recommendations.
- Conduct keyword research, competitor benchmarking, and SERP analysis to identify growth opportunities.
- Optimize large-scale content (blogs, news articles, press releases, and case studies) for search engines and user intent.
- Implement structured data/schema markup, optimize crawl budget, and resolve indexation issues.
- Manage local SEO for directory-style websites (Yelp-like platforms), including citation management, NAP consistency, and business listings optimization.
- Collaborate with editorial and product teams to ensure SEO best practices are integrated into content creation and publishing workflows.
- Plan and execute link acquisition strategies to improve domain authority.
- Manage and optimize paid search campaigns (Google Ads, Bing, LinkedIn Ads) as needed for performance marketing alignment.
- Drive App Store Optimization (ASO) strategies for mobile apps, including keyword optimization, metadata updates, A/B testing of creatives, and tracking app rankings.
- Monitor website analytics and search performance via Google Analytics, GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog and other SEO tools.
- Prepare monthly SEO performance dashboards and communicate insights to stakeholders.
- Collaborate with developers to ensure technical SEO requirements are implemented during website or app development.