Job Location : Kochi, Ernakulam
We are seeking a smart, active, and talented Digital Marketing Specialist with excellent communication skills to join our dynamic team. The ideal candidate will have a strong foundation in Search Engine Optimization (SEO) and Social Media Marketing (SMM), along with the drive to deliver results, think creatively, and stay ahead of digital trends.
Key Responsibilities:
- Develop and execute effective digital marketing strategies aligned with business objectives.
- Conduct keyword research and optimize website content to increase organic traffic and search engine visibility.
- Manage and grow brand presence across major social media platforms including Instagram, Facebook, LinkedIn, Twitter, YouTube, TikTok, Threads, and more.
- Create, curate, and schedule engaging, platform-specific content to drive audience engagement.
- Monitor, analyze, and report performance metrics using tools like Google Analytics, SEMrush, Moz, and social media insights.
- Design and run paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads), optimizing for reach, engagement, and ROI.
- Work closely with designers and content creators to deliver cohesive, high-impact campaigns.
- Build and manage online communities and engage with followers to foster brand loyalty.
- Stay updated on digital marketing innovations, tools, and algorithm changes.