Apply Here:
https://waydot.greythr.com/hire/jobs/senior-product-email-marketing-specialist-b2c
About Us
Way.com — America’s dominant automotive super app, powering every mile for over 10 million customers—from auto insurance and parking to EV charging and more. Leveraging cutting-edge AI, machine learning, and advanced data analytics, we deliver innovative, personalized solutions that transform car ownership. Featured by Bloomberg and ranked 48th on Andreessen Horowitz’s Marketplace list of fastest-growing companies worldwide and recognized as the top Product in Insurance by UnitQ, we’re making car ownership easier, more affordable, and more rewarding.
Job Title : Senior B2C Email Marketing Specialist
Experience – 4 to 6 Years
Work Arrangement – On-site
Employment Type – Full-time
Role Overview : We are seeking a results-driven, detail-oriented Senior B2C Email Marketing Specialist to lead our product-focused email marketing efforts. This role demands deep expertise in Mailchimp, a strategic approach to customer engagement, and the ability to drive product growth, retention, and conversions through data-backed, high-impact campaigns.
Roles & Responsibilities
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Email Strategy & Execution – Develop and execute powerful email marketing strategies that boost engagement, enhance retention, and drive conversions.
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Campaign Management – Plan, launch, and refine campaigns, automations, and workflows using Mailchimp and other relevant platforms.
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Audience Segmentation – Leverage customer insights to create segmented lists and deliver personalized, targeted content.
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Performance Optimization – Run A/B tests on subject lines, content, and CTAs to continually improve results.
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Cross-Functional Collaboration – Work with product, design, and content teams to craft visually appealing, high-impact emails.
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Data & Analytics – Monitor key performance metrics, analyze results, and provide actionable recommendations to maximize ROI.
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Compliance – Ensure all campaigns comply with regulations such as CCPA and CAN-SPAM.
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Industry Awareness – Stay up to date with email marketing trends, tools, and best practices to keep our strategies competitive.